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Next-Day Reconciliation

Compare yesterday's conversion counts across all configured platforms vs the CallRail baseline. Discrepancies > 10% are flagged with a likely cause.

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Run Reconciliation

⚠ Last: Discrepancy found

Leave blank to reconcile yesterday (UTC).

Reconciled Date
2026-06-28
Platforms Checked
4
Matched Baseline
2
Discrepancies
2

Platform Comparison 2026-06-28 · 1ms

⚠ 2 discrepancies
CallRail BASELINE
2
conversions
Ground truth
Calls API — filtered by test tracking number
Google Ads
3
conversions
Mismatch (50.0%)
vs 2 in Callrail
Reports API — secondary test conversion action only
GA4
3
conversions
Mismatch (50.0%)
vs 2 in Callrail
Data API runReport — event 'test_call_receipt'
Meta
2
conversions
Matched
Insights API — Lead events, test_event_code filtered

Discrepancies Detected

2 issues
GA4
3 vs 2 in Callrail
▲ 50.0% above baseline
Likely Cause

GA4 is reporting more events than calls placed — likely double-counting. Both the browser GTM tag and server-side Measurement Protocol are firing for the same call. Add a shared event_id to enable deduplication.

Google Ads
3 vs 2 in Callrail
▲ 50.0% above baseline
Likely Cause

Google Ads is attributing more conversions than calls placed. Verify cross-device attribution is not duplicating the secondary test action, and confirm the action is set to primary_for_goal=False.

Run History 1 run

Date Reconciled Status Platforms Discrepancies Duration Run at (UTC)
2026-06-28 ⚠ Discrepancy 4 platforms 2 1ms 2026-06-29 11:21