Every GTM edit, plugin update, or pixel migration silently kills conversion tracking. TrackProof fires synthetic test calls through your actual CallRail number, isolates them from Smart Bidding, and proves receipt across GA4, Google Ads & Meta.
Your agency's core deliverable is ROI from ad spend. If tracking breaks, Smart Bidding optimizes for ghosts — and clients blame you when ROAS tanks.
A contractor publishes a GTM container. A plugin auto-updates. Your client's CallRail tracking number stops firing. You don't know for 3 weeks — because there's no automated test.
When you run synthetic tests without isolating them, they pollute your conversion data. PMax optimizes for your fake test leads — and real ROAS collapses. TrackProof isolates tests into a secondary "do not optimize" action.
The client's office manager notices calls dropped. They ask why the leads dried up. You investigate and find the pixel broke 3 weeks ago. That's the conversation that ends retainers.
No manual spot-checks. TrackProof runs on a schedule, catches breaks the moment they happen, and alerts you before anyone else notices.
Add a client's CallRail account, GA4 measurement ID, Google Ads customer ID, and Meta pixel. Set a daily or hourly test schedule. We fire a real test call through your tracked number — isolated from Smart Bidding in a dedicated secondary "test" conversion action.
TrackProof walks the full conversion path: CallRail logs the call → Google Ads uploads the conversion → GA4 Measurement Protocol fires the event → Meta Conversions API confirms receipt. Every leg gets a pass/fail with exact latency and event payload.
Each client gets a branded "Tracking Verified" report with uptime percentage, per-platform receipt proof, and next-day value reconciliation (CallRail count vs GA4 vs Google Ads vs Meta). Share via a tokenized link or export to PDF.
Trackingplan and ObservePoint monitor real traffic passively. They can't place a real call through CallRail, and they explicitly market against synthetic journeys. Every cheap audit tool ($49–$79 one-time) does a tag scan — not an end-to-end receipt proof.
Fire a real test call through your CallRail tracking number on an hourly or daily schedule. Catch breaks within the hour, not weeks later.
Test conversions are uploaded to a dedicated secondary "test" action in Google Ads with "do not use for optimization" — they never touch Smart Bidding or PMax signals.
GA4 Measurement Protocol fire + Data API verification. Meta Conversions API event confirmed in Events Manager. See the exact event payload per leg.
Compare conversion counts next-day: CallRail/WhatConverts vs GA4 vs Google Ads vs Meta. Flag any platform diverging by more than 10% with a platform-specific likely cause.
Your brand, your colors. A "Tracking Verified" report with 30-day uptime, per-platform receipt grid, reconciliation summary. Shareable via a tokenized link or printable PDF.
When a leg fails, you get a Slack or email alert naming the client, the broken platform, and the most likely cause — with no guesswork required.
Pay only for what you monitor. No seat fees, no platform fees. Cancel anytime.
Try it on your first client with zero risk. No card required.
For agencies monitoring up to 10 client accounts.
Unlimited clients, full white-label, API access.
Compared to AgencyAnalytics at $20/client/mo — TrackProof adds the one thing they don't: proof that every conversion is actually firing.
Free for your first client. No credit card. Takes 60 seconds to set up.
Get Your Free Tracking Audit